Corporatizing Startups

Posted by kev Wed, 24 May 2006 01:30:00 GMT

I’ve been in the Measure Map alpha since November and I’m a big fan of the application, but one of the things that really helped me get enthusiastic about the operation was the small shop feel.

I first really encountered the personality that I began to associate with the Measure Map team when I asked about blogging my experiences. I recieved a quick and personal reply:

Hi Kevin,

We’re glad you’re enjoying Measure Map so far. Absolutely, feel free to write about it, post screenshots, etc. – but we do just ask you to keep in mind that the product is in early alpha and that we’ll be adding a ton of improvements/features soon.

Would you send us a link to your review?
We’d love to read it. And thanks for helping us out by trying Measure Map during this alpha stage!

Greg

Contrast that with the reply I got yesterday about some problems with page loads:

Hello Kevin,

Thank you for your email and the heads-up concerning the pages failing to load. This is a known bug we are working on getting resolved. We hope to roll-out fixes for a few known problems in the near future. Thank you again for helping us continue to test our alpha product. Please do continue to send feedback.

Sincerely,

Measure Map Support


To share your knowledge or learn from other Measure Map users, please visit the Measure Map Forum at: http://groups.google.com/group/measuremap-forums?lnk=li


Notice the change in tone? No name, only “Measure Map Support”.

I understand that when projects are part of a big company, the company face is the one that is shown to the world, but when a small project is aquired should its personality be sacrificed?

If you have any, I’d like to hear stories about companies or projects that survived being aquired or post mortems if you have them.

Comments are open.

Update It’s important to note that I did receive an instant message from Nick Seckar of the team about my email. This post, however, is really about the “official” face of Measure Map and how it is shown through support.

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